The Israel Project (TIP) is an independent, non-partisan American advocacy organization established in 2003 to strengthen Israel’s strategic goals in the campaign for world public opinion. TIP achieves this by providing factual information and perspectives about Israel and the Middle East to the diplomatic community and foreign media in Israel.
TIP works to expose them to the country’s people and culture, as well as to the boisterous political debates that are a prominent feature of Israeli life. In particular, it has focused on deepening the dialogue foreign diplomats and journalists have with members of Knesset, with the aim of breaking down barriers among three groups whose relationships with one another influence and are influenced by Israel’s complex and multi-faceted reality.
Even in the age of social media, few techniques are more effective in building understanding than person-to-person communication. Recognizing the potential of such interpersonal communication, TIP launched “I Understand,” an innovative project to bring top Israeli and foreign influencers together.
On July 5, 2016, Speaker of the Knesset MK Yuli-Yoel Edelstein launched the series of relaxed, informal social gatherings, with individual MKs hosting top foreign diplomats and journalists for Shabbat dinner at their homes. Far from the camera lenses and with protocol set aside for the evening, the gatherings gave rise to free and intimate conversations – open dialogues that leave each of the participants better able to say of the others: “I Understand.”